5 Things to Look at if your Offers aren’t selling

This post is about 5 Things to Look at if your Offers aren’t selling. If you like this, make sure to jump into my free Telegram Group, where I share random RIFFS, BTS moments, what I’m currently working on/going through, and free tips & advice for women ready to create a freedom based life & business.

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I've made a list below of five things to look at if you desire to sell more of your current offerings 👇🏻

#1 Have you hit the offer from ALL different angles?

ONLY posting storytelling/emotional content to sell an offer will hook them on YOU as a personal brand. They will LOVE YOU and come to your page for inspo, but then go and buy from someone else who has that authoritative edge as well.

There needs to also be a blend of content that speaks to THEIR transformation, what’s possible for them, educates, shifts beliefs, as well as the logistics of the offer alongside of the storytelling + emotionally gripping content.

Also, ONLY speaking to the logistics/end transformation/educating them won’t work either.

When you are ONLY posting educational + value based content and talking about the logistics, there is no connection to YOU, the brand.

They may trust you and come to your page to learn, but then go buy from someone else they feel more connected to.

You have to blend BOTH emotional AND logistical content if you desire to make sales.

#2 Have you moved them up the AWARENESS Ladder?

Typically we are selling to 10% of our audience, and the other 90% isn’t even AWARE they have a problem OR they aren’t aware that YOU are the best person to solve this problem.

Spending 1-2 weeks before you launch an offer to move your audience up the awareness ladder is key. 

How to move the 90% UP the Awareness Ladder

For the 30% Who Know they are NOT Interested - Post Vulnerable stories, Educational Content, & Mini Trainings. 

For the 30% Who don’t THINK they are interested - “You may think you need to do this when ACTUALLY this may work instead.” You’re there to help them understand it. 

For the 30% who are not thinking about it - This is all about social proof and showing how you’re unique and proving that you’re more effective than others. You show your unique method/framework + put the PROOF up!

#3 The MESSAGING is way too broad + fluffy.

Using words like, “transform your life, live your best life, feel empowered, achieve your dream life, increase sales, have a 6 figure year” are very broad. 

Make your messaging more SPECIFIC.

Going from “Have a 6 figure year” to →  Reach consistent 5 figure months working 3 hours or less per day OR Going from “Achieve Self Love” to →  Helping you fall in love with yourself so you can attract a devoted + loving partner.

Where are you using FLUFFY messaging?

CONNECT TO THE TANGIBLE PROBLEM.

#4 Not enough offer awareness

How often are you talking about your offers?

If it’s 2X/Month or 1X/Week, it may not be enough.

Create a sales calendar where you know what ever-enrolling offers you desire to sell every day.

For example, I sell my Voxer Coaching on T/TH, and my 1:1 Coaching on M/W/F.

If I am in a launch, it’s a little different but I will still do a pre-launch and launch where I am creating a lot of awareness around the offer and in between launches and during the program, I’m still talking about the offer.

#5 No passion when selling or confidence in the offer.

Do the inner work to remind yourself that YOU ARE THE SHIT and you are a GENIUS at what you do.

If there isn’t much confidence in your offer, perhaps it is because you aren’t clear as to what the EXACT transformation is.

Create your offer with the end transformation in mind, create a framework around your offer, and reverse engineer a step-by-step roadmap with a clear outcome, homework, and lessons that are almost guaranteed to help your client achieve the result they are after.

PS

Pretty much EVERYY mentor I have ever worked with SWEARS BY this statement: To make more sales, you must SELL MORE! AKA... SELL EVERY DAY! So, I did. I sold something every day. For months. And then, as any great Femme CEO does, I evaluated the results. Tune into the episode to hear my raw and real opinion.

Friday Quickie Sesh - Should you sell EVERY DAY in your content?

In this episode we cover:

➝ What to do when you’re feeling a little burnt out from selling

➝ How to plug back into your own high Vibe Vortex

➝ My Visibility Plan moving forward

TUNE INTO THE EPISODE ON APPLE 🎙️

TUNE INTO THE EPISODE ON SPOTIFY 🎙️

If you’ve been in a cycle of IDEA →  CREATE → LAUNCH this year and you’re feeling a little tired and wanting to SIMPLIFY your business and offer suite, I have a juicy episode for you.

Why launching new offers all the time may not be working for you (and what to think about instead)

Inside we cover 👇🏻

→ Why launching new things all the time may be leading to a DECREASE in your sales

→ 3 things to think about if you want MORE people inside of your containers (and no, it’s not working on your mindset)

→ The POWER around building awareness around your offers and personal Brand

TUNE INTO THE EPISODE ON APPLE 🎙️

TUNE INTO THE EPISODE ON SPOTIFY 🎙️

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